Apollo.io vs Gong
A side-by-side look at pricing, free plans, platforms and features, for tools that both cover sales.
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| Feature |  Apollo.io |  Gong |
|---|---|---|
| Pricing | Free trial | Contact for pricing |
| Free to start | Free trial only | No |
| Best for | Sales | Sales, Meetings |
| Who uses it | Startups, Sales teams | Sales teams |
| Works on | Web | Web |
| About | Apollo.io combines a large B2B contact database with email sequences, a dialler and AI that writes personalised outreach and researches accounts. Sales teams use it to find and contact prospects in one place. | Gong records and analyses sales calls, emails and meetings to show deal risks, coaching opportunities and what top performers do differently. AI summarises calls and forecasts pipeline. Pricing is by quote. |
Which one should you pick?
Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.
