Clay vs Zapier
A side-by-side look at pricing, free plans, platforms and features, for tools that both cover agents.
vs
| Feature |  Clay |  Zapier |
|---|---|---|
| Pricing | Free trial | Free plan · from $19.99/month |
| Free to start | Free trial only | Yes |
| Best for | Sales, Agents | Agents, Productivity |
| Who uses it | Marketers, Sales teams | Marketers, Small business owners, Startups |
| Works on | Web | Web, API |
| About | Clay pulls data from many providers into a spreadsheet-like workspace and uses AI agents to research companies and people, so teams can build targeted lead lists and personalised messages. | Zapier connects thousands of apps so actions in one trigger work in another, and adds AI steps, chatbots and agents that read, decide and write as part of your workflows. A free plan covers simple automations. |
Which one should you pick?
Zapier lets you start for free, so it is the easier one to try first. Zapier also runs on API. Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.
