HubSpot vs Intercom
A side-by-side look at pricing, free plans, platforms and features, for tools that both cover support.
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| Feature |  HubSpot |  Intercom |
|---|---|---|
| Pricing | Free | Free plan · from $29/seat |
| Free to start | Yes | Yes |
| Best for | Marketing, Sales, Support | Support |
| Who uses it | Marketers, Small business owners, Sales teams | Startups, Customer support teams |
| Works on | Web | Web, Slack |
| About | HubSpot connects marketing, sales and service in one CRM, and its Breeze AI writes content, researches prospects and answers customers. Free CRM tools make it easy to start, with paid hubs as you grow. | Intercom’s Fin AI agent answers customer questions from your help content across chat, email and voice, and hands over to people when needed. It sits inside a full help desk, priced per seat plus resolved conversations. |
Which one should you pick?
Intercom also runs on Slack. Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.
