Apollo.io vs Clay
A side-by-side look at pricing, free plans, platforms and features, for tools that both cover sales.
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| Feature |  Apollo.io |  Clay |
|---|---|---|
| Pricing | Free trial | Free trial |
| Free to start | Free trial only | Free trial only |
| Best for | Sales | Sales, Agents |
| Who uses it | Startups, Sales teams | Marketers, Sales teams |
| Works on | Web | Web |
| About | Apollo.io combines a large B2B contact database with email sequences, a dialler and AI that writes personalised outreach and researches accounts. Sales teams use it to find and contact prospects in one place. | Clay pulls data from many providers into a spreadsheet-like workspace and uses AI agents to research companies and people, so teams can build targeted lead lists and personalised messages. |
Which one should you pick?
Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.
