Clay vs HubSpot
A side-by-side look at pricing, free plans, platforms and features, for tools that both cover sales.
vs
| Feature |  Clay |  HubSpot |
|---|---|---|
| Pricing | Free trial | Free |
| Free to start | Free trial only | Yes |
| Best for | Sales, Agents | Marketing, Sales, Support |
| Who uses it | Marketers, Sales teams | Marketers, Small business owners, Sales teams |
| Works on | Web | Web |
| About | Clay pulls data from many providers into a spreadsheet-like workspace and uses AI agents to research companies and people, so teams can build targeted lead lists and personalised messages. | HubSpot connects marketing, sales and service in one CRM, and its Breeze AI writes content, researches prospects and answers customers. Free CRM tools make it easy to start, with paid hubs as you grow. |
Which one should you pick?
HubSpot lets you start for free, so it is the easier one to try first. Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.
