Clay vs Make
A side-by-side look at pricing, free plans, platforms and features, for tools that both cover agents.
vs
| Feature |  Clay |  Make |
|---|---|---|
| Pricing | Free trial | Freemium |
| Free to start | Free trial only | Yes |
| Best for | Sales, Agents | Agents |
| Who uses it | Marketers, Sales teams | Developers, Small business owners |
| Works on | Web | Web, API |
| About | Clay pulls data from many providers into a spreadsheet-like workspace and uses AI agents to research companies and people, so teams can build targeted lead lists and personalised messages. | Make lets you build automations on a visual canvas, connecting apps, data and AI models, with agents that handle decisions inside scenarios. It suits complex workflows at a lower cost per task. |
Which one should you pick?
Make lets you start for free, so it is the easier one to try first. Make also runs on API. Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.
