HubSpot vs Zendesk
A side-by-side look at pricing, free plans, platforms and features, for tools that both cover support.
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| Feature |  HubSpot |  Zendesk |
|---|---|---|
| Pricing | Free | Freemium |
| Free to start | Yes | Yes |
| Best for | Marketing, Sales, Support | Support |
| Who uses it | Marketers, Small business owners, Sales teams | Customer support teams |
| Works on | Web | Web |
| About | HubSpot connects marketing, sales and service in one CRM, and its Breeze AI writes content, researches prospects and answers customers. Free CRM tools make it easy to start, with paid hubs as you grow. | Zendesk provides ticketing, messaging and a help centre, with AI agents that resolve common requests and an agent copilot that suggests replies and summarises tickets. |
Which one should you pick?
Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.
