HubSpot vs Semrush
A side-by-side look at pricing, free plans, platforms and features, for tools that both cover marketing.
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| Feature |  HubSpot |  Semrush |
|---|---|---|
| Pricing | Free | Free plan · from $117.33/month |
| Free to start | Yes | Yes |
| Best for | Marketing, Sales, Support | SEO, Marketing |
| Who uses it | Marketers, Small business owners, Sales teams | SEO specialists, Marketers |
| Works on | Web | Web, API |
| About | HubSpot connects marketing, sales and service in one CRM, and its Breeze AI writes content, researches prospects and answers customers. Free CRM tools make it easy to start, with paid hubs as you grow. | Semrush covers keyword research, site audits, backlinks, rank tracking and competitor analysis, plus AI features for content and AI-search visibility. A free account allows limited daily searches; paid plans unlock the full toolkit. |
Which one should you pick?
Semrush also runs on API. Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.
