Safest AI tools for marketers

AI tools used by marketers, ranked by SafeScore: how well each vendor documents data privacy, training opt-outs, security audits and AI governance. Use it as a first screen before you share client or company data.

Updated October 17, 2026 · scores come from each vendor’s public policies

1. 1 SynthesiaAI avatar videos from a script Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 100
2. 2 ChatGPTOpenAI’s general-purpose AI assistant Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 98
3. 3 GeminiGoogle’s AI assistant connected to your Google apps Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 98
4. 4 CanvaDesign anything, with Magic Studio AI Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 98
5. 5 Adobe FireflyAdobe’s generative AI for images and video Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 95
6. 6 HubSpotCRM platform with Breeze AI agents Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 94
7. 7 ZapierAutomate work across thousands of apps Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 94
8. 8 GrammarlyWriting assistant for clear, correct text everywhere Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 92
9. 9 JasperAI content platform for marketing teams Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 90
10. 10 HeyGenAI avatars, video translation and lip-sync Trains on your dataDepends on planGDPR / DPAYesSOC 2 / ISO 27001Yes 83
11. 11 SemrushAll-in-one SEO and marketing toolkit Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 83
12. 12 Copy.aiAI workflows for sales and marketing copy Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 82
13. 13 PerplexityAnswer engine with cited sources Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001Yes 80
14. 14 AhrefsSEO tools for backlinks, keywords and rankings Trains on your dataNo (by default)GDPR / DPAYesSOC 2 / ISO 27001In progress 77
15. 15 GrokxAI’s assistant with real-time answers Trains on your dataDepends on planGDPR / DPAYesSOC 2 / ISO 27001In progress 61
16. 16 IdeogramImage generator that gets text in images right Trains on your dataDepends on planGDPR / DPAYesSOC 2 / ISO 27001No 51
17. 17 PikaPlayful text-to-video and video effects Trains on your dataDepends on planGDPR / DPAYesSOC 2 / ISO 27001No 51
18. 18 MidjourneyArtistic image generation from text prompts Trains on your dataYesGDPR / DPAYesSOC 2 / ISO 27001No 49

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Rankings summarise public information and aren’t legal advice or an audit. How SafeScore works.