Apollo.io vs Lavender
A side-by-side look at pricing, free plans, platforms and features, for tools that both cover sales.
vs
| Feature |  Apollo.io |  Lavender |
|---|---|---|
| Pricing | Free trial | Freemium |
| Free to start | Free trial only | Yes |
| Best for | Sales | Sales, Writing |
| Who uses it | Startups, Sales teams | Sales teams |
| Works on | Web | Web |
| About | Apollo.io combines a large B2B contact database with email sequences, a dialler and AI that writes personalised outreach and researches accounts. Sales teams use it to find and contact prospects in one place. | Lavender scores sales emails as you write them and suggests changes to improve reply rates, with personalisation research on the recipient. It works inside Gmail, Outlook and sales tools. |
Which one should you pick?
Lavender lets you start for free, so it is the easier one to try first. Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.
