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Apollo.io vs Copy.ai

A side-by-side look at pricing, free plans, platforms and features, for tools that both cover sales.

Apollo.io

B2B contact data and AI-assisted outreach

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vs

Copy.ai

AI workflows for sales and marketing copy

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Feature Apollo.ioCopy.ai
PricingFree trialfrom $24/month
Free to startFree trial onlyNo
Best forSalesWriting, Marketing, Sales
Who uses itStartups, Sales teamsMarketers, Sales teams
Works onWebWeb, API
AboutApollo.io combines a large B2B contact database with email sequences, a dialler and AI that writes personalised outreach and researches accounts. Sales teams use it to find and contact prospects in one place.Copy.ai turns repetitive go-to-market writing into automated workflows: prospect research, outreach emails, product descriptions and content briefs. Teams build a workflow once and run it on lists of leads or products, with a free plan to start.

Which one should you pick?

Copy.ai also runs on API. Both are described from their official websites; try each with a real task from your own work before you commit, since quality depends heavily on the job.

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